Digital Campaign

For International Women’s Day, my client wanted to create a meaningful impact by celebrating the creativity and talent of women. With a focus on empowerment, we developed a strategic plan to collaborate with another female artist, aiming to amplify women’s voices and perspectives through art.

The campaign centered around Instagram, where we used the collaboration feature to extend our reach by tapping into the collaborator’s audience. This strategy resulted in significant brand exposure and heightened engagement.

Additionally, we utilized our email channel to share a heartfelt long-form piece about the significance of the collaboration and insights from my client as a female business owner.

Results:
The campaign was a massive success, with the entire collection selling out in just 5 hours on launch day—demonstrating the power of collaboration and the resonance of the message with the audience.