Digital Campaign

For International Women’s Day my client sought to make a meaningful impact by celebrating the creativity & talent of women. With a vision to uplift and empower, we devised a strategic plan to collaborate with another female artist, amplifying the voices and perspectives of women through art.

We focused our efforts on Instagram leveraging the collaboration feature extending the promotion to our collaborator’s audience - resulting in increase brand exposure & engagement.

We also utilized our email channel to share long-form about the meaning of the collaboration & thoughts as a female business owner.

As a result, the entire collection sold out in 5 hours on launch day!