Email Campaign
Candle Care Series
When a brand demonstrates expertise in a particular topic or niche, it builds credibility and trust among its audience. Consumers are more likely to trust and engage with brands that are perceived as knowledgeable authorities in their field.
For this candle brand we launched a four part email campaign to educate their audience on basic candle care tips & tricks. After each email we reinforced the message with a Instagram Reel.
Campaign resulted in higher audience engagement on social media & email.
