Every Small Business Needs an Email List

Ever wondered what would happen if your favorite way to reach customers suddenly disappeared? Social media algorithms change, platforms come and go, and trends shift overnight. But one thing you can always count on? Your email list.

For small businesses, email marketing is one of the most reliable ways to connect with customers, build relationships, and drive sales—without worrying about ever-changing social platforms. Unlike social media, where your reach depends on an algorithm, your email list belongs to you. That means when you hit send, your message lands directly in the inbox of people who want to hear from you.

Email marketing also delivers a strong return on investment. Studies show that for every dollar spent, email marketing generates an average of $36 in revenue. Plus, with segmentation and automation tools, you can tailor your messages to speak directly to different groups of customers, making your marketing even more effective.

The best part? Building an email list doesn’t have to be complicated. I work with all my clients on unique, strategic ways to grow their lists in a way that feels natural and aligned with their brand. Small efforts—like adding a sign-up form to your website, offering a free resource, or capturing emails at in-person events—can lead to big results over time.

If you're not already prioritizing your email list, now is the time to start. It’s one of the best investments you can make in your business’s future!